Buy Local

Thursday, May 31st, 2012

“Let’s support Local Businesses” – In today’s world, there are so many different options to buy everything from clothes, shoes and jewelry to household appliances, cars, and even food. Many local businesses have more competition than ever and is helping them get the exposure they need by encouraging residents to buy local and save money.

“Why should residents buy local?” For many people, the benefit is the personal satisfaction gained from financially supported businesses in their own neighborhoods. Beyond those feelings, the New Economics Foundation “compared what happens when people buy produce at a supermarket vs. a local farmer’s market or community supported agriculture (CSA) program and found that twice the money stayed in the community when folks bought locally.”

With more money staying in the community, local jobs and wages are strengthened and the local economy is stabilized. According to United States Small Business Administration, “there are over 27 million small businesses in the United States and between 60% – 80% of all new jobs created in the country can be attributed to small businesses.”

Thursday, April 5th, 2012

This is a great article that I found from the Center of Media Research by .

“A soon to be released study from, in conjunction with GfK Knowledge Networks, to identify the shopping behavior of the digital coupon user, shows that digital coupon users shop more frequently and spend significantly more during each trip than the average U.S. consumer.

The study, based on more than 200,000 households using digital coupons, and compared to 2.3 million shoppers, tell us that “…brands wanting to reach heavy grocery spenders… (should) strongly consider digital coupon sites as an important piece of their coupon and brand advertising market mix…” says Neal Heffernan, SVP/GM, Behavioral Insights Group at GfK Knowledge Networks

Heffernan continued by noting that “… the findings are unique from other studies… (in that) the research measures actual purchase behavior, not purchase intent… “

Higlights of the 52 week study included these digital coupon user facts:

  • Digital coupon users make 22% more shopping trips per year than the average shopper. The digital coupon user and the average shopper make 69 and 57 trips, respectively, per year
  • Digital coupon users spend 23% more per shopping trip than the average shopper. The digital coupon user and the average shopper spend $55.05 and $44.87, respectively, per trip
  • Digital coupon users spend 49% more per year than the average shopper. The digital coupon user and the average shopper spend $3,803 and $2,545 per year, respectively.
  • Digital coupon users make 48% more “stock up” trips than the average shopper, with 18.6 and 12.6 stock up trips, respectively, per year.

In addition, also released the results of a second research project designed to measure timing of the next anticipated shopping trip, showing that 62% of visitors to planned to visit a grocery store within 2 days of printing coupons, or saving them to a loyalty card, and in fact 43% planned to shop within the next 24 hours.

The study asked users in January, 2012, “When is your next grocery shopping trip?” and found that:

  • 18% expected to shop that day
  • 25% expected to shop the next day
  • 19% expect to shop in two days
  • 22% expected to shop in 3-7 days
  • 11% expected to shop in more than 7 days

Some more interesting “coupon” facts include:

  • More than 55.7 million American consumers are now using online coupons, representing 25% of the U.S. population
  • Users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population overall
  • The consumer who uses digital coupons has an average household income of $96,900, a 20% higher income level than the U.S average and 20% higher than average household income of users of newspaper coupons
  • 38% of those who use digital coupons have a college degree, compared to 30% of those who use newspaper coupons and 27% of the general populace

For the slide show and additional information from, please visit here.”

Site Starting Announcement

Wednesday, August 18th, 2010

This site is a few months away from being ready for advertisers or consumers. We are looking for someone to be the local salesperson. The areas covered will be Whatcom County, Skagit County and Whidbey Island.

Call Paul at 206. 931.2749

We are looking for salespeople in the Seattle Metro, Thurston County and Kitsap County also. is live and ramping up at this date.